Marketing Director, Continuing Education
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POSTED: Sep 05 |
Salary: |
Open |
Location: |
New York, New York |
Employer: |
Teachers College, Columbia University |
Type: |
Full Time - Experienced |
Category: |
Marketing Research: Project Manager |
Preferred Education: |
4 Year Degree
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About
Teachers College, Columbia University
Teachers College, Columbia University, is the oldest and largest graduate school of education in the United States, and also perennially ranked among the nation?s best. Its name notwithstanding, the College is committed to a vision of education writ large, encompassing our four core areas of expertise: health, education, leadership and psychology. View all our jobs
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? Teachers College, Columbia University, is the oldest and largest graduate school of education in the United States, and also perennially ranked among the nation?s best. The Office of the Provost currently has an opportunity for a talented Marketing Director to design and implement marketing solutions for TC's continuing education programs. Working closely with a team and reporting to the Provost to develop an overall strategy, budget, and goals for marketing efforts, the Marketing Director will conduct marketing research to analyze the demand for new programs among possible target populations and use this information to influence strategies including program design, whether or not to offer specific programs, pricing, audience selection, frequency, program location and program design. The successful candidate will also develop marketing campaigns to attract audiences to programs. Campaigns should be designed to be cost effective and productive and support the TC brand.? It is anticipated that marketing campaigns will employ digital media extensively. Following program pilots, the successful candidate will participate in the evaluation of program outcomes to formulate improvement in the design of programs or their delivery that will enhance future program attendance, and assist program designers and administrators understand how participants view potential trade-offs concerning location, quality of materials, level of instruction and program price. Please submit application through the Teachers College Employment site.
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? Minimum qualifications: Bachelor's degree; Project management experience; Copywriting skills; Brand-building skills; Strategic communications experience, both internal and external communications; Experience working with higher ed faculty; Ability to organize and work with a creative team.
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Teachers College, Columbia University
New York
NY
http://www.tc.edu ");
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Source: http://careercenter.prfirms.org/jobs/4903863/marketing-director-continuing-education
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